Broadcast channels are one of the most popular ways for creators to connect directly with their community on Instagram. Creators and their followers exchange more than 1.5 billion messages on broadcast channels every month.


Until recently, followers of a broadcaster could only participate by liking and commenting on posts. Today we would like to introduce you updates to channels that will change that, allowing you to better understand and collaborate with your audience. Here’s what’s new:



Hear directly from your followers


Replies now let you have real back-and-forth conversations on your broadcast channel. Your audience can respond to messages and each other, while the focus remains on your content.


All replies are nested within your posts, keeping topics organized and making it easier for your followers to find their place in your channel. And just like with comments, you can delete or report any reply.


To enable replies, tap your channel name at the top of your channel. Then select ‘Channel Controls’ and enable ‘Allow members to reply to messages’.


Two phone screens. One shows an Instagram creator informing her audience that new content is available. On the other phone screen, she is replying to her audience about this content.


Kickstart conversations


Now it’s easier to start the conversation with your audience. Prompts create buzz in your channel by giving your audience something to respond to, and in turn the chance to connect with each other.


Break the ice by choosing from suggested topics, or create a custom prompt to match the vibe of your channel. Your followers can respond with text or photos and like their favorite comments for up to 24 hours. Tracking likes can help you understand what’s popular, what works, and what doesn’t work.


To create a prompt, go to your channel, tap ‘+’ and select ‘Prompt’.


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Whether you ask your followers to share their restaurant recommendations or share a quick moment from their day, prompts keep your channel collaborative. And when you reply to a quick response, your post will also be shared on the main channel, giving everyone a reason to check back in and participate.


Grow with insights and best practices


New metrics like total interactions, story shares, and polls help you track how your content is performing and get a sense of what’s resonating.


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We help you get the most out of your channel with personal guidance and best practices. Set a goal for your channel and we’ll suggest specific actions to help you achieve it. For example, if you want to grow your audience across platforms, try reaching all your fans (both on Instagram and Facebook) at once. Just update your settings to automatically share your channel posts to both places.


Two phone screens, one showing the interface where the creator sets their channel performance goals, and the other showing the recommended actions to take based on those goals.


For more information about broadcast channels, including eligibility and features, visit our Help Center.




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